Google Apps is very viral and we understand that IT faces a huge challenge of user adoption. Because we come from the consumer side we have to manage to the lowest common denominator and we’re all about usability.

A good example of Apps' viralness is Google itself. We announced Docs and Spreadsheets to the Google and within a week we had 7000 active users out of 10,000 employees. Over 70% adoption in a week with no training and one introductory email.